In today’s volatile, uncertain, complex, and ambiguous (VUCA) business environment, organizations face mounting challenges in managing profitability. The interplay between cost accounting and pricing strategies has never been more critical. This presentation explores the dual dimensions of cost and revenue management, emphasizing the transformative role of advanced analytics, digitalization, and predictive costing in achieving pricing excellence. Drawing on insights from Horváth’s performance management framework, it addresses how businesses can harness transparency, cross-functional integration, and data-driven decision-making to navigate market dynamics and maintain a competitive edge. Through real-world examples and actionable takeaways, the session highlights the shift from reactive accounting to proactive business partnership, empowering organizations to manage risks and sustain profitability effectively.
#Profitability