There’s no denying that e-commerce is a growing area of business, but is it a good investment? With so many competitors, it can be very challenging to get started in the right way and gain enough early traction to act as a foundation for further growth. The simple fact is that despite the fact that it looks easy, e-commerce can become very complicated very quickly, and the only target is to drive more traffic to your website. However, with the right planning and a dedicated work-ethic, e-commerce can result in profits and satisfaction, and with the right guidance and tools, you can become part of the e-commerce revolution with fewer risks to your ROI stats.
The e-commerce growth
It’s estimated that the e-commerce industry is set to continue its growth between 13 and 25% in the remainder of 2018, which will lead to global sales of over $2 trillion dollars. So for those businesses that are feeling as if they have left the e-commerce side too late, or those that are hesitant to enter the market due to the experience of rivals, there is plenty of market share available, and a growing number of consumers to entice. Whether you're looking to start a new business or diversify an existing one, the statistics prove that e-commerce is not a trend that will be declining anytime soon.
The customer numbers
Not only is the population of the web rising daily, an astonishing 80% of that population has made an online purchase. That alone should give any budding entrepreneur or business owner cause to consider entering the field of e-commerce. One of the ways that you can ensure that you attract your share of the market is via establishing a base level of consistent traffic, and that will come down to your website ease of navigation and the content of your e-commerce store. Ensuring that your website is security minded and informative should be your focus, and using companies like Blackbelt Commerce can help ease your transition into the online market. With consumers continuing to use their devices to browse, compare services, and ultimately spend money online, and with that audience number growing, it’s clear that investing in e-commerce can open up whole new avenues.
24/7 sales
For those businesses that are reliant on their brick and mortar stores, the opening hours are the restriction that limits your potential. With an e-commerce store, it’s possible to readdress the importance of business location, because you can sell globally at any time of day or night. There’s no need to spend vast amounts on renting out new storefronts when you can simply sell your products on a global scale. For the proactive business, there are a huge number of tools and resources available that can help to streamline and even automate much of the buying experience, giving consumers greater control and more spending inclination.
These are some of the main reasons why you should be considering branching into e-commerce as a viable investment option. It may not be as easy as you think but with a little preparation, the rewards can be well worth the time it takes to setup and manage.