When in public service, I would recommend the pursuit of CPA, which serves external reporting, thus has broad application & is highly in demand. CMA serves internal customers, does managerial reporting, is in pursuit of operational excellence. To answer your question directly: CMA credentials can be marketed as operational consulting credentials. However, it is less known, understood & this more challenging to market.
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Janina Staniszewski CMA, CPA
Other
Trirx Pharmaceutical Services
Overland Park KS
United States
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Original Message:
Sent: 02-27-2024 02:10 AM
From: Diane Mabaso
Subject: Starting an Accountin/Bookkeeping business
Hi Community,
I'm looking to get input from other accountants/CMAs that have been able to start their own accounting business and attract clients. Would you be able to share your experience on how you've reached out and let businesses know about the services you offer? I've seen bookkeepers and CPAs market themselves, but haven't really seen individuals who are CMAs, market themselves as outsourcable subject matter experts, perhaps I've been looking in the wrong places, but this should hopefully be the right spot!
Thanks in advance!
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Diane Mabaso CMA
Accountant
Portland OR
United States
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