I agree with Hessel that there is a lot to this discussion. Unfortunately, it's a discussion that comes up all too often discussing the pain of annual budgets, but without solid solutions. What is also often overlooked is the value of having an annual (or regular) budget cycle.
There is often a discussion about moving to more frequent, more flexible budgeting, including quarterly forecast-based models, or rolling 12-month budgets. For some companies, especially in dynamic and / or high-growth industries without significant 'real' capital investment, that may make sense. Companies like this, which are smaller, and where capital investing is based on capitalized labor more than materials (e.g. Software) can use more dynamic models to adjust incentives and investment directives in a more agile manner.
However, as soon as you introduce longer-term investments in real capital, or a company achieves significant size / complexity, these models fall apart.
- It's difficult to make dynamic shifts in strategies and plans when you have investments that must be recovered over longer periods of time, and such shifts would make existing capital impaired too quickly
- When organizations grow, their ability to dynamically re-shape market approaches and tactics, product innovation, and appropriate incentives is weakened. Look at the time it takes to create a budget, transition that into sales incentives, and deploy quotas, and imagine that happening more frequently. In one company I worked with, that process took two months of the annual planning cycle. By the time that is done on a quarterly basis, the quarter is over.
- in addition, public companies (whether we like it or not) are tied to an annual process, based on the needs of the shareholders, the required reporting cycles, and the desire by management not to show a 'bad year' in the midst of a regrowth cycle. A shift in the other direction (from short-term, more frequent / flexible planning to multi-year incentive systems) has other problems, including employee turnover, a lack of urgency to achieve financial or operational goals, and the risk of a slump in a stock price related to one period's poor performance (one quarter can be forgiven in stock markets; one full year of substandard performance rarely goes unpunished).
I think a big part of the discussion is looking at the value of the budget process, and designing options for different business models that achieves the goals and objectives of that planning, without the friction that can develop within the organization.
I believe, though, the challenge is not really frequency or rigor of the process, but the cultures that develop within companies over the allocation of scarce resources. If the leadership teams of companies are truly aligned with the strategic direction, and both understand and communicate the rationale for investment decisions, that friction is lowered considerably, with the result of everyone rowing in the same direction.
This may sound like an unattainable utopia, or only possible in small, nimble organizations, but it can work in large orgs too; it just needs the right culture to flourish.
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Russ Porter
Professor of Finance, Sacred Heart University
Ridgefield, Connecticut, USA
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Original Message:
Sent: 01-28-2025 10:07 PM
From: Akomu Okoh
Subject: Reconsidering Budgets to Improve Performance
What can truly replace the annual budget? There are many improvements and add ons but can/should companies do without it?
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Akomu Okoh
Sugar Land TX
United States
Original Message:
Sent: 01-28-2025 03:35 PM
From: Hessel H. Brouwer
Subject: Reconsidering Budgets to Improve Performance
Hi Larry, thank you for your thoughtful post. There is a lot to unpack there. I do think that in fast moving VUCA world the annual budget is a relic of the past.
In my experience at several companies, we've implemented several improvements, some of which you mention:
- Setting relative performance targets (sales in comparison to market i.e market share, relative profitability benchmarked to competition)
- Rolling forecasts
- Ensuring the there is a strong connection between the budget and the strategy and strategic plan
- Management reporting that relates to business drivers rather than financial accounting standards
- Setting team goals
We did however always stick to the annual budget. It will be an interesting topic for another post to explore why it is so hard to move away from the annual budgets.
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Hessel H. Brouwer
Original Message:
Sent: 01-19-2025 11:11 AM
From: Larry White
Subject: Reconsidering Budgets to Improve Performance
The traditional annual budget process has been widely and credibly criticized on many fronts, but it stubbornly continues unchanged in many organizations. It is hard to let go of the perception of control that the annual budget provides. It is also a game executives become skilled at, and they are loath to trade away those skills and the probability of success they feel they have.
Let's consider the assumptions behind a traditional "command and control" annual budget:
- A clear path to a target 12 months in the future can be planned and then achieved.
- A plan remains a good measurement point for 12 months.
- People respond consistently and rationally to monetary incentives and penalties.
- Management is more knowledgeable about products, operations, and customers than responsible front line employees.
What's the alternative? The adage-a failure to plan is a plan to fail-rings loudly, and the 12-month budget, despite its failings, is a plan.
The increasing volatility, uncertainty, complexity, and ambiguity (VUCA) in the global business and economic environment calls for more planning and adapting than the traditional once-a-year effort. Additionally, managers and workers are demanding a higher level of trust and transparency, and the flexibility to innovate and be entrepreneurial. This workforce development is a big positive for a VUCA business environment. But how do we lead and manage it, particularly for some level of financial control?
Revisiting the budgeting process
A good first step is to simplify the goals and make them more durable and long-term. For example, a goal of sales growth at 110% of an established sales growth index for your key markets. This type of goal can last for several years, end contentious internal arguments each year, and automatically adjust to the macroeconomic environment. Durable targets can also be set for quality, expense control, operational improvement, etc. Durable performance targets allow for longer term, more realistic planning at all levels of the organization.
Budgets also typically involve an annual capital or discretionary project component that pits all organizational interests against one another in gladiatorial combat for 12-month entitlements that then must be used whether they are eventually needed or not.
Why not hold much more frequent discussions of organizational performance and opportunities and then invest based on the situation as it develops; adaptations can then be made to meet the organization's long-term goals. This approach to investment aligns with a shift to a flexible budget based on rolling forecasts that show how well plans and goals are being received in the market and achieved.
Performance and credibility
Individual performance tied to 12-month budgets can lead to undesirable behavior in several ways-upfront negotiating for lowball targets, spending that isn't needed, uneconomic discounting, hard selling customers, and even fraud. Furthermore, it can cause dissatisfaction among employees who see managers directing actions they know to be questionable or even wrong. A move toward team based performance incentives tied to durable, long-term goals can foster more workforce innovation, engagement, and positive problem solving. It also makes the workforce more attuned to organizational goals and performance metrics and their part in contributing to them.
A final element of information to establish credibility in the organization is to ensure that organizational cost and investment measures reflect the causal operational and customer (internal and external) relationships that employees see in the resources and processes they manage and work in. Traditional financial accounting and reporting systems are typically designed for creating regulated financial reports for external investors, creditors, and other stakeholders. New managerial costing systems dedicated to creating internal decision support information often need to be established to create relevant information to guide the workforce to focus on longer term goals. Without the information to create understandable and internally credible rolling forecasts and projections and evaluate tangible and intangible investment opportunities, the best intended workforce engagement initiative can fail.
How have you changed your organization's budget process to create performance improvement????
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Larry White CMA,CFM,CSCA
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