Why Your Marketing Needs to be Analytics-Driven

By Mark Metzler posted 07-22-2020 03:48 PM


The best companies are backed by amazing marketing tactics. In particular, analytics is a great way to go above and beyond the traditional marketing scheme. Let us take a very close look at why your marketing needs to be analytics driven.

Personalized experiences

To start things off, analytics leads to more personalized experiences. You'll be able to target consumers on an individual level and see how they respond to certain offers. This leads to higher sales on your end. At the same time, consumers love this personalization as it makes them feel worthwhile and valued. A little goes a long way. If you can send a personalized breakdown of purchases and rates to a client, they will be thankful for all these details and more likely to buy again in the future.

Analytics software

Next in line, state of the art platforms such as LeanData is a huge reason to use analytics. These tools put all of your analytics data under one roof for convenience and efficiency. You'll be able to see the effects of your marketing firsthand and come up with ways to improve these efforts. With analytics software, you're no longer making shots in the dark at the pros and cons of your marketing. You can come to real conclusions that will benefit you in the long run. The best managers install these apps on all the company computers for easy access.

Optimize social media

Yet another reason to use analytics is for its effect on social media. Analytics deals with numbers and statistics on a regular basis. Similarly, social media outreach is all about identifying the right target audiences and increasing your numbers. The two go hand in hand. When you use analytics, your social media channels will be optimized for the greater good. Similarly, when your social media outlets flourish, you'll have more data to feedback toward your analytics team.

User-friendly features

Last but not least, analytics is the best route to user friendly features. By breaking down how users receive different implementations, you'll be able to determine exactly what they want. You'll also have data on how features are misused from time to time. With this info, you can shape the features into ones that are easy to use for all demographics. The bottom line is, analytics doesn't lie. It will give you the raw data every single time, and it's up to you to interpret it. In the end, with a little bit of smart thinking, you can bring the best features to your customers.


When all is said and done, these are some reasons why your marketing needs to be analytics driven. While marketing can be done without analytics, it is simply such a powerful tool to pass up. Use analytics to take your company to the next level!